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Marketing Your Telehealth Program

Many Telehealth networks were built on a premise from the movie Field of Dreams: “If you build it, they will come.” Telehealth providers soon found that simply building a network wasn’t enough. Success required that networks not only be built, but that they be used as part of routine patient care and that prospective patients had to know that the network existed so that they could request specialty care be delivered to them from distant sites.
As with any project, Telehealth must not only be made available, it must be marketed. This white paper examines some ideas regarding marketing your Telehealth network. The suggestions are based on the author’s previous experience with marketing. It is important to bear in mind that the Telehealth marketing plan should be a part of your institution’s overall marketing plan. This paper will consider Telehealth specifically, and is intended to help you work with your marketing/outreach department to develop your message.
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